Local businesses in Greensboro NC get new SEO resource site.
Posted on | March 20, 2009
Local businesses can now have a leg up on their competition when it comes to marketing their website. Netwave Solutions, our Greensboro SEO consulting firm, has launched a new SEO resource site, www.Greensboro-SEO.com. The site’s mission is simple. Provide local Greensboro business owners, marketing executives and web designers/developers a resource for free and inexpensive SEO tips, advice and other resources.
Search Engine Optimization is quickly becoming a must have skill for every business today. The problem is there isn’t just one way to do it right, and plenty of ways to do it wrong. Business owners are faced with the daunting task of wading through all the information and mis-information on search engine optimization and hope they make the right decisions.
Netwave Solutions brings over 7 years of web design and SEO skills to the table to develop a resource for local businesses in Greensboro and the surrounding areas. Greensboro-SEO.com is committed to providing free and inexpensive tips, advice and resources for utilizing best practices in search engine marketing.
As a local business owner, we are also very in tune with most of the training seminars, lectures, symposiums and the like that are related to this field and will also deliver updated information as we come across it.
So be sure and check often with Greensboro-SEO and stay up to date on everything you need to rocket your online presence to the top of the Search Engines.
Linking, content and SEO strategies just don’t work
Posted on | January 18, 2009
When discussing search engine marketing and optimization (SEM/SEO), most would agree that internal and external linking, using the right anchor text and of course solid SEO’d content and plenty of it are just what your site needs to rank well in the major search engines. I would argue that its possible that these factors may have no bearing on your search engine rankings.
Well, OK, that may be a little bit misleading. What I mean is that if Google and the other major search engines can’t read or crawl your site, you’re wasting your time trying to optimize your site, or building natural links or adding superior content to your website. The first thing I do when looking at how a site is SEO’d and where it could be improved is to validate the code. Never done that you say? Let’s take a look.
Visit this tool from the W3C: http://validator.w3.org/#validate_by_uri and enter your web site URL What did it return? Errors? Warning? If you have errors like “No Character Coding found” or “No Doctype” then you have big problems. Its possible Google won’t go any further than your home page. If they do, they won’t go far. Are there other errors? There are some errors that won’t affect your website’s ability to get indexed, but most of them need to be corrected in order to get your site fully indexed. The more your website does to slow down Google’s bot, the piece of software they use to index your site, the less of your site it will actually put into Google’s index.
Don’t understand all these errors? That’s OK. Get with your webmaster and they should be able to address most of these issues. Once you have these errors corrected, and you’ve done all the other SEO stuff, you should start to see an increase in pages in Google’s index.
Good luck and be sure and read more about SEO strategies on our website.
Do you know the secret of making clients, repeat clients?
Posted on | January 6, 2009
I’m going to break a bit from the technical issues with this post and talk about the single most important aspect of any service oriented business, customers or clients.
So, the secret to increasing your client base and making repeat customers out of everyone that walks through your doors? It’s customer service! If you own a service oriented business the number one proven way to get your customers to come back to your business and to impress them enough that they will recommend your business to other people that they know is to provide superior customer service. No matter what industry your service business is in customer service is the key to making customers want to come back. Customers always have a choice of where to spend their money. They will spend money at a business where they feel that they are welcomed and valued. So doing everything you can to make them feel that way is the best way to get them to choose your business.
What do customers want when it comes to customer service? There are lots of ways that you can provide great customer service that will make your customers happy but in general you need to make your customers feel as if they are old friends and that you really value their business. How can your employees improve their customer service? Here are some easy ways that employees can make every customer feel special:
Greet customers by name. Employees will usually learn repeat customers names but train them to sneak a peek at a customer’s file or at least greet the customer and ask his or her name as they enter the office. A warm welcome by name is a great way to give clients a good impression of your business.
Actively listen to customers. Active listening means making eye contact with the customer and really focusing on what the customer is saying instead of trying to answer the phone, write in a file, make an appointment for another customer and do something else on the computer at the same time the customer is asking a question. Sometimes it’s hard to find the time to focus on each individual client but it’s necessary to do that if you want to turn the bulk of your clients into repeat clients.
Acknowledge mistakes. Everyone makes mistakes. Most of the time clients will be understanding about mistakes like billing errors or scheduling mistakes but only if your staff own up to the mistake and take responsibility for it. Admitting the mistake and apologizing will go a long way to soothe a ruffled customer. So even if a staff member makes a mistake you can still turn that customer into a repeat customer if your staff members are trained in the art of great customers service.
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