Where’s the money? Let me show you….
Its in the list. All the top marketers still say, the money is in the list. In an upcoming post, we’ll talk more about building a list. But today, I want to focus on your email content. If you don’t deliver something your prospects and customers want (not need, mind you), really want, they’ll drop you […]
Do you need it or want it?
The following is an excerpt from a wildy popular book by Dan Kennedy, one of the greatest minds in Internet Marketing and copywriting today. (If you don’t know who he is, just Google him. )
“Zig Ziglar coined a marvelous phrase: Emotional Logic. I don’t care if you’re selling the dullest, most technical business-to-business product ever invented, […]