Email List Management Grows Your Revenue With NO EXTRA WORK!

Posted on | March 13, 2008

Many businesses focus their marketing efforts on acquiring new customers.

They spend countless dollars and hours trying to keep a steady stream of new visitors coming to their stores and websites to purchase from them.

Getting new customers can be expensive - after all, to get new ones, you have to determine where to advertise, how to get people to your door/site, how to convert people from prospects to customers… it can be a lot of work!

————————————————————
An Easy Source Of Income - That’s Easy To Overlook
————————————————————

So why don’t more businesses put the same effort into their existing customers?

These are people who have already done business with you and are much more likely to buy (again) than someone who hasn’t purchased from you before. Yet I see it all the time.  Too many businesses fail to market to their own customers after a sale.

————————————————————
Customer Follow Up - Cheap AND Automated!
————————————————————

You don’t have to spend time and money getting your own customers to find your store or site - they’ve already been there and purchased! They’re the most qualified prospects you have - they’re in search of what you’re selling and they trusted you enough to purchase from you. 

It’s time to leverage your investment that it took to get the traffic by increasing your visitor value through email marketing.

The difference between businesses who turn one-time buyers into loyal, lifelong, repeat customers, and those that don’t is…

The ones who do it, do it, and those who don’t, don’t.

That’s it. You have a choice: communicate with customers and turn them on to other related products they might benefit from. Keep at the front of their minds and inboxes, show them you stand behind your products and value their patronage. Boost your revenues.

Or don’t.

The best part?  Even if you’re busy, it’s easy to follow up with customers by email - it’s automated! So get your buyers onto a customer list after purchase and start communicating with them!

You can:

  * thank your customers for purchasing.

  * offer helpful advice related to the product or service
    they purchased from you.

  * suggest other products, services or resources to get
    the most possible value out of their purchase, and to
    boost your revenue per customer (known as visitor value).

And now is the perfect time to get started.  In 2007 Aweber introduced Live Webinars, where business owners can sit in on discussions and demonstrations of how to use email marketing to grow. At the end of most webinars, their Education Team fields questions from attendees.
You can see the current Live Webinar lineup here as well as replays available.

Response to these has been great so they have recently introduced two new focused, topical webinars. There, attendees learn how to:

  * Create and Send Effective Email Newsletters
  * Get More Subscribers With Optimized Opt-In Forms

These are great *free* learning opportunities for you.  While you’re there sign up for a free 30 day trial to Aweber and see the power of email marketing.

Fatal error: Call to undefined function: the_tags() in /home/content/k/e/n/kenkan6/html/wp-content/themes/elements_1.1/index.php on line 6