Linking, content and SEO strategies just don’t work
Posted on | January 18, 2009
When discussing search engine marketing and optimization (SEM/SEO), most would agree that internal and external linking, using the right anchor text and of course solid SEO’d content and plenty of it are just what your site needs to rank well in the major search engines. I would argue that its possible that these factors may have no bearing on your search engine rankings.
Well, OK, that may be a little bit misleading. What I mean is that if Google and the other major search engines can’t read or crawl your site, you’re wasting your time trying to optimize your site, or building natural links or adding superior content to your website. The first thing I do when looking at how a site is SEO’d and where it could be improved is to validate the code. Never done that you say? Let’s take a look.
Visit this tool from the W3C: http://validator.w3.org/#validate_by_uri and enter your web site URL What did it return? Errors? Warning? If you have errors like “No Character Coding found” or “No Doctype” then you have big problems. Its possible Google won’t go any further than your home page. If they do, they won’t go far. Are there other errors? There are some errors that won’t affect your website’s ability to get indexed, but most of them need to be corrected in order to get your site fully indexed. The more your website does to slow down Google’s bot, the piece of software they use to index your site, the less of your site it will actually put into Google’s index.
Don’t understand all these errors? That’s OK. Get with your webmaster and they should be able to address most of these issues. Once you have these errors corrected, and you’ve done all the other SEO stuff, you should start to see an increase in pages in Google’s index.
Good luck and be sure and read more about SEO strategies on our website.
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