Do you need it or want it?
Posted on | February 9, 2008
The following is an excerpt from a wildy popular book by Dan Kennedy, one of the greatest minds in Internet Marketing and copywriting today. (If you don’t know who he is, just Google him. )
“Zig Ziglar coined a marvelous phrase: Emotional Logic. I don’t care if you’re selling the dullest, most technical business-to-business product ever invented, you won’t sell it successfully on logic alone.
After a seminar for a direct marketing club, an executive from a very large computer manufacturing company accosted me and wanted to know if I thought expensive, sophisticated software packages, in the $1000 to $5000 price range, could be sold via direct mail. I said, “Yes” — if you know who your prospect is and why he should want your software. The exec then gave me a 10-minute dissertation on why his software was needed. For one think, it sped up the processing of certain data by 200%. “So a guy could get a project done in 1/4the the time it takes now and go plan an afternoon of golf without feeling guilty?” I asked, “What does golf have to do with it?” he asked.
Hopefully you understand that golf has everything to do with it. Why in the hell would I want to get my work done four times faster if all I’m going to get as a result is more work to do?
Then a guy like that’ll tell me: “The people we deal with are more sophisticated than that.” Really. I wonder why that Jones fella shelled out all that money for the Dallas Cowboys? Did he need a football team? Did he need a job? Donald Trump just bought a huge house in Palm Beach. Guess he needed a place to sleep. Sophisticated folks buy a lot of stuff just because they want it. Like car phones. I know people who live four miles from their offices and never go anywhere who have car phones. One of the reasons I got my current house was the spa in the backyard, and I haven’t been in the dammned thing in five years. If you market based on rational thinking on the prospect’s part and only that, you’re in trouble.”
OK, that’s a small sample of Dan Kennedy’s book “63 Killer Marketing Strategies.” I have read it front to back, twice now and then gone back and reread certain parts. I suggest you download it now and go through it. There are some true gems in there whether you’re a newbie marketer or a seasoned vet.
I am providing a copy to you, with my complements. No email to give, nothing to buy, no strings attached.
Enjoy!
Sam
P.S. Here’s the link again:
http://www.netwavesolutions.com/Internet-Marketing-Tips-Dan-Kennedy.html
Are you stuck in your efforts?
Posted on | January 18, 2008
I’ve been there.
Would you like to learn marketing strategies from a guy like me or from the greatest marketers of all time? (Don’t worry, you won’t hurt my feelings!)
Click on the link below to learn from guys like Max Sackheim who was most famous for writing a mail-order ad that ran unedited for 40 YEARS!
Or, E. Halderman-Julius who sold more than 100,000,000 “little blue books” just by changing their titles!
No email to enter, just some good tips and techniques for your marketing efforts!
Ridin’ the wave,
Sam
http://www.netwavesolutions.com/dl_great-market-strat.html
The Power of Video ~~ Social Media site Scribd strikes back!
Posted on | January 16, 2008
The power of video. How could one man’s video’s force a major change in a social media giant’s TOS? Read below to find out.
But first, let me ask you. Who has their social media campaign in full swing? Do you have a Myspace or Facebook account yet? How about using the Social Media content sites like squiddo, hubpages or Scribd? Well you won’t want to miss the relaunch of Netwave Marketing next month. I’ve really been honing my Social Marketing skills (thus the reduced # of posts) and will be sharing what I have gleemed from many hours of testing and slaving over a hot computer keyboard. Now is the time to sign up to this blog! If you already have, I think you and hope you are finding the info useful. Be sure and drop me a line at sam@netwavesolutions.com and let me know what you would like to know more about.
So on to my story. It seems that a presale video launched by an individual with a now famous Internet Marketing Instructional site, StomperNet.com was responsible for exposing a major loop hole at Scribd.com. If you don’t know, Scribd is a major social content sharing site. When you sign up for an account, you are allowed to publish all kinds of your fresh, relevant content which then gets eaily indexed by the search engines. Its like article marketing on steriods! And, like most social media sites, they can provide a flood of highly qualified traffic to your site.
Until two days ago, you could post anchor tag links in all of your submitted material. “Anchor tag links”? If you don’t know, these are links to your website using real words instead of your website address.
So a normal link to your website in an article could be “Visit us at www.netwavesolutions.com“. To increase your Search Engine ranking, a more desirable way to link to your site would be “For all of your online software needs visit us today“. By using keywords, like “online software”, your site receives more importance in the search engines ranking algorythym.
But enough techno-jumbo. Stompernet.com recently released a presale video for a new course on social medai they are starting that stated that Scribd was one of a few social content sites that allowed these links. Now this is HUGE because social content sites generally are very favored by search engines and so, any links from them are also favored.
Well, a flood of internet marketers rushed to put up their “spammy” content full of anchor text links to their sites, which prompted Scribd.com to say, “Wait! we will no longer allow any links in your content”. This is a crying shame to those of us that would use Scribd.com in an ethical way to market our wares. What’s worse, is scribd pages with these links are now being pulled down and accounts being closed! Yikes!!
So the moral is, above all, when using social marketing, always provide valuable content first, try and help others second, and then and only then may you attempt to market!
Ridin’ the wave,
Sam
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