Where’s the money? Let me show you….

Posted on | February 11, 2008

Its in the list.  All the top marketers still say, the money is in the list.  In an upcoming post, we’ll talk more about building a list.  But today, I want to focus on your email content. If you don’t deliver something your prospects and customers want (not need, mind you), really want, they’ll drop you and fast!

So, let me give you my two best tips on writing killer emails that prompt your prospects to fall over themselves to buy from you.

Content should be entertaining or useful or both.

Don’t talk about your business and what your business is doing and what your business will be doing. Depending on your niche or market, entertain your readers. If you sell books, put a short story on your newsletter. Or better yet, START a short story and finish it… that’s right, on your site! Or if your business is selling high-end electronics, inform your reader about the latest advancements in high tech gear with a review or a “how to” of some kind that would truly be interesting to them.

Track and test!

Keep good statistics on your email click-throughs. Most quality bulk email programs and auto-responders like Aweber and Get Response will allow you to track how many times your readers click on one of your links in your email. By knowing these numbers, you can know which type of promotion or which way of turning a reader into a visitor is working within your niche.

Now I have a special gift for you.  I stumbled across an amazing set of free videos, over an hour, that gives some killer tips on how to profit from your list using email.  Its called Email Promos Exposed. 

Its by a top marketer, Michael Rasmussen, a guy I have been following for some time and who always puts out quality stuff.  I will tell you he has an offer to buy something before you get to the videos, but you just click no through a couple of pages and then I promise, you will get to some killer video on email promotions.

If you liked the video, be sure and leave me a note below!

Sam

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